How Neil Patel Snags Big Clients, Achieves Crazy Conversion Rats, and Plans to Kill MailChimp

Rich Ad Poor Ad

GUEST BIO:

Co-Founder of Neil Patel Digital, Crazy Egg, Hello Bar and KISSmetrics, Neil Patel helps companies like Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow through marketing.

Patel’s marketing blog generates over 4 million visitors per month (51% of them spend money on paid ads). His Marketing School podcast generates over 1 million listens per month, while his YouTube channel about marketing has over 31 million views and 765,000 subscribers. He has 1 million Facebook fans, and 372,000 Twitter followers.

A New York Times Best-Seling Author, Patel has been called a top web influencer by The Wall Street Journal. Forbes says he is one of the top 10 marketers. Entrepreneur Magazine has recognized him for creating one of the 100 most brilliant companies.

He graduated from the California State University, Fullerton with a BA in Marketing.

TAKEAWAYS

Discover the intensive 6 step process that lets him create the kind of pitch that regularly crushes big name competitors like WPP and Dentsu.
The crafty emotional vs logical videos retargeting strategy at checkout that has sent conversions through the roof.

How counter-intuitively giving away more for free lets you slash ad spend AND sell more stuff.

The revenue point at which a company should focus on building a brand rather than generating massive ROI -- doing it a dollar sooner is drop-dead dumb.

Why he believes monopolies are magnificent and what you must do to create one for your clients.

RESOURCES/CONTACT:

(linkedin)‍

(Neil Patel Website)

TRANSCRIPT

Speaker 1 (00:00):

It's a hard thing. Like I've just been in business so long, right. Just know certain things will work. And I just know it's one of those things that'll work. And I don't know how to explain it. Other than I know I can make the numbers back. [inaudible]

Speaker 2 (00:21):

The rich and poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliate brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with core ads.

Let's get into it. Welcome to another episode of the rich ed pour at podcast is your host, Zach Johnson. I'm with Mr. Dylan carte fender, Dylan, you excited pumped, man. I've seen this guy speak at a couple of conferences, so yeah, I'm excited. Yeah. Today's guest needs no introduction. I think he knows a little thing or two about, you know, traffic and marketing and things like that. But, uh, yeah. So Neil Patel, man, welcome to the show. Neil Patel, founder and CEO of Neil patel.com. That's that's so original. I love it. That's awesome. Yeah. Yeah. I, uh, by the way, I'm a big fan of, um, what you've done with like Uber suggest we, we totally use it. That was awesome to see like how you, how you guys rolled that out recently and, uh, kind of incorporated that into Neil patel.com. Uh, but tell everybody a little bit about like what you're up to these days. What's new, uh, and, uh, what what's exciting for you.

Speaker 1 (01:47):

Yeah. Um, these days I'm working on my ad agency and you'll probably be digital. And then of course running Uber suggests as well, but those are the main two things I'm working on. There's not much more other than that,

Speaker 2 (02:00):

I love it. Okay. So here's the one I'm excited to talk about today is agency life with Bianca tell, man, I feel like you just close some Epic contracts that so many agencies would just like drool over. Uh, and so like, I, there are so many that, you know, it gets stuck in this like five K a month, 10 K a month, retainer hamster wheel, but word on the street, man, is that, that you've just taken it to like a whole nother level. And, uh, I, I'm curious, like what's it cost to work with the Neil Neil Patel digital these days.

Speaker 1 (02:35):

There's no flat pricing. It's all customized based on your business. What do we have to do to hit the goals and objections? It's all ROI base. None of it is,

Speaker 2 (02:44):

Of course it is, but it's expensive. Uh, customers,

Speaker 1 (02:48):

Well, we have an F and B division, which is very affordable. And then we have an enterprise. We have clients paying us five figures a year. Uh, and then we have clients paying us in the seven figures. That's what I want to about Here in the SMB division. We have a Neil Patel accelerator for small and medium businesses and we have an enterprise division.

Speaker 2 (03:09):

All right. I want to talk about this enterprise division. What does, uh, what, what, what goes into that like break, break it down, right. So everyone listen to this podcast, it really kind of fits into a couple buckets. They're either an ad agency owner. They're an advertiser spending a ton on Facebook or Google ads, or they're really an affiliate, uh, doing what, you know, the, the, the ladder. So I think for some of the agencies listening on the show would love to learn about how the hell do you close, like enterprise agency contracts. I mean, obviously with your brand, your name, maybe it's a little bit easier, but like still that's, that's not a super easy to do. So walk us through how that works.

Speaker 1 (03:55):

There is no solution. So all the way from getting a lead or all the way from pitching. Cause we kind of get the leads inboun...