Inside scoop with Snap Ads with powerhouse agency CEO, Warren Jolly

Rich Ad Poor Ad

GUEST BIO:

President and CEO Warren Jolly at adQuadrant -- one of the world’s leading digital advertising firms for 7-, 8- and 9-figure eCommerce brands, has been an internet entrepreneur since he was 16 years old. A full service agency, the firm has represented more than $100M in ad buys and has been recognized as one of the Top 1000 Facebook Marketing Companies (out of 4 million). Clients include: Thomson Reuters, eHarmony, ProFlowers, A Place for Mom, Caesars Entertainment, Ivory Ella, Telebrands and others.

A prolific investor, Jolly backs a variety of companies including hims, Bolt, Bear Brands LLC, Ellmount. He is the co-founder and an investor at Intelitics as well as serves as a Limited Partner at Unlock Venture Partners and Next Play Capital.

TAKEAWAYS

What incredibly powerful old-school sales angle that’s a BIG no-no on Facebook is totally cool on Snap.

How to avoid being overlooked by the platform’s advertising-savvy audience by using these kinds of visuals.

The functional reality of why you need to resist the urge to use cute copy in the platform’s “Discovery Headline”.

How much you need to spend to find out if the platform is a viable vehicle for your business (it’s a lot less than you think).

Why you shouldn’t gauge Snap success by the data you get on Google Analytics --- and what you need to do to REALLY understand what’s going on.

RESOURCES/CONTACT:

https://www.adquadrant.com/
@warrenjolly on twitter
https://www.linkedin.com/in/warrenjolly/

TRANSCRIPT

Speaker 1 (00:00):

On this episode of the rich dad, poor dad podcast, we have the one and only CEO from adQuadrant, Warren jolly. Who's responsible for spending shoot 80 million plus in 2020 for their clients. Hell. Now on this one, we dive into some super different, you know, rich ads and poor ads in the Snapchat game. We dive into, you know, how to create compelling creative call to action specific offers. So if you're doing snap, you definitely kind of want to jump on this because it's super relevant and it's not like any other platform and understanding attribution, the tricky one. If you need some tips, make sure to tune in you also kind of deal on how Warren looks at a 70, 2010 on his investments. More or less kind of continues to bring money in and acquire new deals to expand its portfolio and kind of keep the business booming and innovated. So make sure to tune in this. One's super awesome. He's a legend in the game. So make sure to tune in, um, this brand was able to do a tremendous amount of revenue because of the price point, be the demographic that they really appeal to, which is that younger women cohort and see the investments that they've made into a post-click or landing page and site experiences to be really fast and really focused on, um, fewer steps in the funnel to actually drive the purchase. And that's really, really important on snap.

Speaker 2 (01:25):

You're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with core ads. Let's get into it. Welcome to another episode of the rich ed at podcast is your host sack Johnson. I'm with Mr. Dylan Carpenter. Dylan, are you excited to talk paid media?

Speaker 1 (02:04):

Yeah, man, especially snap. Yeah, we haven't had any Snapchat, you know, individuals on, so this should be a super good one.

Speaker 2 (02:10):

Yes. Yes. Well, today is a legend in the world of paid media. Originally got his start in, in the affiliate marketing world and now runs an agency for almost last seven years called ad quadrant out of LA. These guys are gonna manage upwards of $80 million in media spend this year. And I know that today's guest is an absolute expert when it comes to attribution and tracking. And we're going to dive into some of the trends on how to stay on top of that over, over this next year. So Dylan, you ready to, uh, ready to get into it? Yeah, man, the hype is real is real. Yeah. So today's guests to work with some pretty, pretty big brands as well in their agency over it at quadrant, obviously, uh, most of you listeners probably know, uh, the brand snow we've had Josh on the podcast. Uh, they've also worked with general assembly, fashion, Nova UNTUCKit and uh, budget blinds and some other pretty big spenders. And uh, yeah, I'm, I'm excited to have on the show Warren jolly. Thanks for being here, man.

Speaker 3 (03:21):

Thanks for having me.

Speaker 2 (03:23):

Yes, sir. So tell me a little bit about what you're up to these days and, uh, and what you're rocking over it. Uh, ad quadrant going into Q4.

Speaker 3 (03:34):

Yeah. We're trying to solve and crack the code on attribution for the entire world. That would be nice. Uh, we're, we're really, you know, a paid media house that focuses on growth and strategy and strategy being the underscore of everything that we do. You know, our belief is that performance marketing and paid media is just heavily commoditized. You know, Facebook, Google, et cetera, is making it super easy for marketers to place ads, but they don't help you solve through the deep challenges in terms of really understanding the effectiveness of that. What that platform is, is, is doing holistically to your brand, how to think about creative on a per platform basis and really be, be great at kind of solving that storytelling challenge for users that are viewing your brand for the first time or potentially the 10 time. And so we spent a lot of our time thinking about how to tie all these pieces together for brands that are looking to achieve kind of hypergrowth.

Speaker 3 (04:28):

Uh, and, and, and for us, that's, you kn...