Ep 19 - How not to Join the 66% who Fail at ABM; Personal ABM Founder on What it Takes to Succeed

SaaS Backwards - Reverse Engineering SaaS Success

Success at Account Based Marketing is not (necessarily) about the tech stack, maybe not even at all about it. According to Kristina Jaramillo, president at Personal ABM, it's doing the fundamentals correctly from both a sales and marketing perspective.
Kristina makes a strong case for doing the strategy ahead of the implementation (I know, I know) and then dives deep on how she helps clients to make significant progress in strategic accounts with a highly personalized approach.
If you think ABM is right for your organization, or you are struggling to show ROI from the ABM program in place at your firm, this is the episode for you.
Let me know what you think!
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