Automating Success: Archer Lawrence on Event Industry Growth

Scrappy to Scalable: Human centered AI that drives growth!

What if you could save 15+ hours a week with automation? In this episode, Felipe Crook interviews Archer Lawrence, CEO of Loophole Automation, a company that helps event businesses and SMBs streamline operations by tackling repetitive, boring tasks. Archer shares how his background in the events industry inspired Loophole Automation’s mission: eliminate bottlenecks, speed up proposals, and free business owners to focus on what they love. From onboarding workflows to AI-assisted tools, Archer explains how automation can unlock time, reduce stress, and drive scalable growth. You’ll also hear why client experience matters more than “on time and on budget”, and how Loophole builds long-term partnerships that evolve with clients’ needs. Caldor Dynamics helps SMBs grow by combining lead generation, content marketing, and human-centered AI solutions that scale with them. 👉 Learn more: www.CaldorDynamics.com