Content Marketing Strategy | What Is Your Content Marketing Plan for 2020
Manage episode 247005058 series 2370618
Small business marketing is complex. You need to make sure you are visible in all these areas if you are going to win in 2020! Traditional marketing is becoming less and less effective every day; as a forward-thinking business owner, you know there has to be a better way. Good content marketing is the difference between marketing that converts and the other informational garbage you get from businesses trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable or even readable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers? This is the kind of content marketing pieces that Nozak Consulting strives to make for our clients. We want to help you build a business not just make a quick sale. We’re in it with you for the long haul, and our content marketing strategy reflects this.
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