Let’s talk Content Decay

Search Off the Record

What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.

Resources:

Episode transcript → https://goo.gle/sotr073-transcript

Crypto redirects → https://goo.gle/4dq7Ywe

Outdated blog post on traffic drops → https://goo.gle/3y8UNQd

Mobile-Testing Tool blog post → https://goo.gle/4bsCJ1Q

Structured Data Tool landing page → https://goo.gle/4bvZ8Lw

Watch more Search Off the Record → https://goo.gle/sotr-yt

Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.