Episode 61: Changing the Narrative

Property Management Brainstorm

As a landlord or property manager, do you ever feel like the word “landlord” comes with a negative connotation? The word has been in use for over 1000 years, dating back to an Old English concept, in which tracts of land were owned by a single person who came to be known as a "lord", and those occupying the land became bound and dependent on their lords for protection and of course obligated to pay rent for that privilege. Even though our culture has moved well beyond this ancient system, the lingering negative essence of the word "landlord" remains for many. For some in the industry, we need to change the narrative away from the term 'landlord" with a preference for "housing provider".
On this episode of Property Management Brainstorm, Bob's guests are Mark Scott, of Encore Realty, in Bonita, CA and Danielle Rogers, of All Seasons LLC, in Colorado Springs, CO. Both of our guests are involved in national, state, and local government affairs and action committees and have been advocating such a change in terminology
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Topics Covered

[3:10] Mark and Danielle introduce themselves, tell us about their companies, and what they are doing to advocate changing this narrative from landlord to housing provider.
[5:15] Mark explains his inspiration behind writing his recent article in Residential Resource magazine about this topic.
[8:20] Is there a stereotype that landlords are bad guys and where does that come from?
[10:55] Might this perception of landlords change now that the CDC has backed off on the eviction moratorium?
[20:10] Should we as property managers and housing providers be more involved at the local level with our city councils and local leadership?
[29:40] Mark and Danielle share their closing thoughts and how you can reach them to learn more.
Connect with Mark Scott
https://www.encorerealtysd.com/
Daniel Rogers
https://www.propertymanagementincoloradosprings.com/

Connect with Bob Preston
https://www.propertymanagementbrainstorm.com/
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