Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary
Episode #16 – 5 Biggest Marketing Mistakes in Affiliate Marketing Today
Manage episode 209760379 series 2353267
Are you an affiliate marketer? Are you looking to increase your income? You could be hindered by mistakes which are commonly made in affiliate marketing. Learning what those mistakes are and how you can avoid them is essential to developing a prosperous business.
If you are looking for secrets on how to get the most out of your affiliate programs then invest 20 minutes to listen to this edition of Chaos Makes Sense, where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos at SmarterChaos, and Martin Wales, President of Paradise Publishers, media personality and author. In this edition they discuss the five biggest mistakes in affiliate marketing today.
Listening to this podcast will help you avoid mistakes which could compromise your affiliate marketing efforts.
Delving Into Martin’s Background
Matt begins this podcast by stating it is good to be back on the show. He has been kept away from the last few editions because of an accident he had in Breckenridge, Denver. Martin then goes on to explain a little of his history. He started out as a high school teacher before he moved on to working with Tony Robbins and hosting radio shows for Microsoft and the Entrepreneur magazine among others.
Martin states that he was more of a sales person, he didn’t have a marketing department but he had a quota and if he didn’t make it he wouldn’t have a job. Therefore he learnt how to do guerrilla marketing. From there he became the Vice President of marketing at 1ShoppingCart.com and for the past six years has been the President of Paradise Publishers which has two products: free-ebooks.net and unlimitedebooks.com.
Matt points out that those who are really successful at affiliate marketing seem to fall into the industry and “scratch and grab”.
The Biggest Mistakes
Martin suggests the biggest marketing mistake is to rely on one channel. Matt agrees with this and states that all the marketing channels have to be working together.
During the podcast, Martin and Matt talk about the biggest mistakes which are made by affiliate marketers and others in the marketing industry. Part of their conversation covers the following topics:
- How automation can be restricting the productivity and revenue of your business.
- Why marketing is not so much about the vast amounts of data out there, but more about the human touch.
- Why two-way communication is so important for your success, so you need to respect your own affiliate program and treat it like a product.
- Why you need publicity campaigns to build your affiliate programs.
- How failing to build on your successes and taking a different route can damage your brand.
- Why you should not do everything yourself and instead hire in experts who can support your business.
For some of these points Martin uses some great examples like Coca Cola and how they have made these mistakes.
Are You Making Any Of The Biggest Mistakes?
Is your affiliate program delivering the results you hope for? Are you looking for ways to improve your affiliate marketing? Then invest 20 minutes of your time in this edition of the podcast, to find out how you can improve your affiliate marketing program and avoid making costly mistakes. Then come back and give us your thoughts on the points raised by Matt Frary and Martin Wales.
SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.
The post Episode #16 – 5 Biggest Marketing Mistakes in Affiliate Marketing Today appeared first on SmarterChaos.