Episode #22 – 5 Reasons Your Business Should Hire a Pay-Per-Click (PPC) Expert

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על ידי Matt Frary: Chief of Chaos, SmarterChaos.com and Matt Frary: Chief of Chaos התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.

Matt Frary - PhotoAre you considering instigating a Pay-Per-Click (PPC) campaign to drive traffic to your site? Do you want to know the secrets of how to make that campaign successful? You might want to consider hiring a PPC expert to ensure your campaign achieves its best.

PPC is a complicated marketing tool and only the experts can achieve the best results from this marketing avenue. With an experienced manager in charge of your campaign you can see a huge boost to your Return On Investment (ROI).

If you are looking for those secrets on how to get the most out of your marketing efforts then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos at SmarterChaos, and Megan Beam the Senior Director of search and social media sales for AdTaxi Networks. In this edition they discuss why you should hire an expert in PPC to ensure your campaign is successful.

For Those Uncomfortable With Search Marketing

Matt begins this edition by stating that he is not confident with search marketing. Which is why he was excited to recently spend time with AdTaxi to learn more.

AdTaxi is one of only 20 small businesses in the world who are a Google Small Business Premier Partner. It gives them unrivalled access to Google and they are often able to beta test new features that Google allows them.

AdTaxi doesn’t outsource any of their services. This allows them to offer a better experience to clients. They currently have partners in 133 markets in 5 different countries. Through this they are involved in over 4000 campaigns a month and have run multi-thousands of campaigns over the years.

SmarterChaos have aligned themselves with AdTaxi so they can offer their clients more.

How Does Pay-Per-Click Work?

PPC is a system where an advertisement is placed upon a search engine and you pay when a user clicks on the ad and is directed to your website.

For an effective campaign it is really important that you have an ad which is relevant to what the user is searching for. You’ll also have to ensure that your product / service is relevant and of interest to the user.

It is the job of companies like AdTaxi to connect search engine users to their clients’ websites. Megan states that anyone can do PPC; it is a relatively easy process to sign-up to Google Adwords. However, if you want the best results from your campaigns then hire an expert as they have the experience over various campaigns for different brands.

As Matt says, it is best to do what you do best and let experts do what they do best.

During this edition, Matt and Megan also discuss:

  • What the trend is for PPC costs.
  • Why choosing keywords is so difficult and why you can’t rely on automated tools.
  • What else a PPC expert can offer that you are unlikely to be able to do.
  • Other reasons why you should hire a PPC expert rather than do the work yourself.
  • How to select a PPC expert to ensure you get the right partner to work with.

Megan also discusses Ad extensions which can really give a boost to your campaign.

Do You Want To Maximize Your PPC ROI?

Are you looking to have a highly effective PPC campaign? Do you want to maximize your returns on a great PPC campaign? Are you looking to hire a PPC expert? Then invest 20 minutes of your time into the Chaos Makes Sense podcast. Then come back and let us know your thoughts!

Improve Content Management Efficiency

How to create and manage content is a struggle for many businesses. We look at the steps you can take to handle this vital marketing skill.

Do you struggle to keep control of your content? Listen to our podcast and share your thoughts with us!

SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

The post Episode #22 – 5 Reasons Your Business Should Hire a Pay-Per-Click (PPC) Expert appeared first on SmarterChaos.

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