Episode #23 – Does Video in Email work?

Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Are you looking to improve the success of your email marketing campaigns? Do you want to increase your subscribers’ interaction with your emails? Inserting videos into your email marketing campaigns may be the solution you are looking for.

Videos are an interactive form of marketing allowing you to engage with your audience, increasing your conversion rate at the same time.

If you are looking for tips and tools to get the most out of your marketing efforts then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos at SmarterChaos and Laura Cruz, Director of Client Services for Inspire Video. In this edition they are discussing whether videos in email really do work.

Laura was one of the first employees at SmarterChaos when she joined the team four years ago. Since leaving she has had the opportunity to speak at the Affiliate Summit about video marketing and still enjoys keeping in contact with Matt and the team at SmarterChaos.

Interactive Versus Interruptive

Laura begins this edition by stating it is imperative businesses use videos in their email marketing. It creates a new level of engagement and can increase the number of subscribers who interact with your marketing. It doesn’t matter whether you send out regular newsletters, email lists and mass mailers, if you understand who your audience is, you can really engage better with them through video via email marketing.

Matt adds that video transforms the interruptive medium of email marketing into a social / interactive medium. Matt defines interruptive mediums as those which interrupt the receiver in their day. For example, a person working in their office suddenly receives an email marketing message from you would be counted as interruptive because they have not expected that message.

Adding in video gives them a point at which they interact with the email. This changes the message into an interactive medium while becoming less interruptive.

The Growing Use Of Mobile Email Marketing

Laura states that more than 50-60% of emails are now being opened on mobile devices. Yet some businesses are not optimizing their emails for this change in behaviour.

As Matt points out, if you don’t optimise your emails for mobile devices you could lose out on 50% of your conversion rates.

There are plenty of email service providers on the market who offer mobile ready email templates. For those businesses that do the email marketing themselves; there is little coding to make an email responsive to the device it is being viewed upon.

During the podcast, Laura and Matt will also discuss the following points:

• The three ways you can have videos within your emails.
• Which method Laura recommends.
• What some of the best conversion rates have been with videos.
• Experiments which Laura has done and the results which she has noticed.
• Which style of video works best: webinar, whiteboard video, etc.

Do You Want To Add A Whiteboard Video To Your Email Campaign?

Are you thinking of adding video into your email marketing campaigns? Do you want to increase the conversion rate of your email marketing campaigns? Then spend 20 minutes and listen to Matt Frary and Laura Cruz as they discuss videos in your emails. Once you’ve finished come back and let us know your thoughts.

Improve Content Management Efficiency

How to create and manage content is a struggle for many businesses. We look at the steps you can take to handle this vital marketing skill.

Do you struggle to keep control of your content? Listen to our podcast and share your thoughts with us!

SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

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