Episode #25 – Top 5 Tips for Recruiting Affiliates


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Matt Frary - PhotoAre you looking to give your affiliate program the best chance of success? Are you finding it difficult to recruit affiliates? The chances for a high profit program are better if you convince the best performing affiliates to promote your product.

If you are looking for those secrets on how to get the most out of your affiliate links then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos, and Dush Ramachandran, President and CEO of The Net Momentum, an affiliate recruitment and management company. In this edition they are talking about tips to recruit affiliates.

Dush Ramachandran’s Background

Dush’s career started in the enterprise software industry where he worked for a business selling accounting solutions to small and medium enterprises. After this he moved to a company selling CAD software. After this, he bought, managed and sold other companies.

One of the CEOs who had bought a company from Dush, became the CEO of Clickbank. The CEO remembered Dush and offered him a position at what was then a modest company. At the time ClickBank was making $100 million revenue a year. Dush accepted the offer and went to work as the manager of the global sales and business development section.

He was with ClickBank for six years and increased their revenue by 500%. This was done on the basis of growing a strong trusting relationship with their best affiliates and product owners.

The Entrepreneurial Itch

However, soon Dush got the urge to start another business, so he left ClickBank to set up his current affiliate management and recruitment business. His wife, who also runs the business with him, had left ClickBank a year earlier. She ran the affiliate recognition program, which is where she knew Matt from his days at ROI Rocket, who were one of the top performing ClickBank affiliates at the time.

Dush and his wife currently work with some of the leading authorities in numerous industries and their company is performing well. Their success has been at least part due to recruiting the right affiliates for the products.

The Top Tips For Recruiting Affiliates

Next Matt and Dush discuss their top tips for recruiting affiliates. The first piece of advice they give is transparency. Every affiliate wants to know you are improving your conversion rate, so if you have made progress, you need to let them know. This shows you are dedicated to improving your business and offering them better opportunities for earning a commission.

Next they talk about matching up the demographics of the affiliate’s target market to your ideal customer. This is often missed by product owners; however, there is little point in signing up affiliates who aren’t attracting the audience who will buy your product. Dush advises you ask affiliates for details about their target audience and what types of products do their audience buy.

Next Dush and Matt talk about going to where your prospective affiliates like to hang out. This can be in skype chat rooms, forums, etc. Dush also talks about how attending events like Traffic and Conversion Summit and Affiliate Summit can help you a sign-up affiliates and improve your business at the same time.

The fourth piece of advice the pair give is about making your offer as attractive as possible. This doesn’t just mean the commission level but by providing as much information about your product and as many resources as you can. The more information you provide, the greater the chance an affiliate will promote your product.

Dush and Matt also answer the following questions:

  • How can a guaranteed income per click support your affiliate recruitment?
  • What is the minimum amount in a guaranteed income per click scheme?
  • What resources can you provide affiliates to make the offer more attractive?
  • Why won’t the big affiliates sign-up to your program if you don’t have the resources available?
  • What is the fifth tip?

Are You Recruiting Affiliates?

Is your program set-up so it is recruiting affiliates who are perfect for your products? Do you need support in attracting the best affiliates? Then spend 20 minutes and listen to Matt Frary on Chaos Makes Sense. Then return to give us your feedback.

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SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

The post Episode #25 – Top 5 Tips for Recruiting Affiliates appeared first on SmarterChaos.

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