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Ideas That Sell: How to Add Impact to Your Concepts
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תוכן מסופק על ידי Rob Aspinall. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Rob Aspinall או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
How do you stand out as a creative? And how can your campaigns make more of an impact in the world?
One way is to know how to magnify both benefits and problems in the mind of the audience, while reducing the perceived investment in whatever it is you're promoting.
In a previous episode, we already covered the basics that all copywriters, designers and art directors should know.
Now here are a couple of advanced techniques to give you that extra edge.
They may be advanced, but they're actually pretty simple to learn and apply to your creative.
One we call the Energy Equation. And the other is to do with polarised thinking.
I hope you find the lesson useful. But don't forget to post a review to let me know what you think.
Check out my online video courses on Skillshare. You get free access for 14 days:
https://www.skillshare.com/r/user/robaspinall
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