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How to Manage Negativity and Trolling on Social Media
Manage episode 285861052 series 2855831
תוכן מסופק על ידי Joanne Sweeney. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Joanne Sweeney או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
What is your organisation’s instant response when you are faced with negativity on social media?
Do you even react?
Fear of criticism and managing waves of public commentary is one of the greatest challenges for government and public sector. It also stunts their social media growth.
In this episode I discuss:
- How to handle negativity and trolling on social media
- Why you shouldn’t build your strategy on the 1%;
- Why the public must be listened to and how to do it;
- I speak to Tony Rino, who has published an article in the McMaster Journal of Communication on this very topic.
So stay tuned!
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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.
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