Inside The Sales Enablement Challenges Of The Airline Industry With Emily Bendorf | Interview

The State of Sales Enablement

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.

We catch up with Emily Bendorf who is the sales enablement manager of the B2B sales organisation of Southwest Airlines.

These are some of the questions we discuss in this episode:

• How does Southwest Airlines interpret sales enablement?
• What has been the impact of Covid-19 on Southwest?
• What were some of the growing pains Southwest Airlines had to deal with when transforming the organisation in recent years?
• How does the sales enablement team at Southwest interact with other departments?
• How has the Southwest sales enablement infrastructure changed over time?
• What is next for Southwest and the American airline industry now that the vaccine roll-out is in full swing?
• What is your advice to somebody starting out in sales enablement?

Here are some of the resources referenced in this episode.

• Sales enablement resources brought to you by Krueger Marketing: https://www.kruegermarketing.com/learn
• Herb Kelleher's Halloween outfits: https://www.youtube.com/watch?v=J81P7AyxC_E
• Connect with Emily Bendorf online: https://www.linkedin.com/in/elangille/
• Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/

Where to find The State of Sales Enablement:

• Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/
• LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
• Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
• Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g