YNS Live with NFL Thread Ashley Peterson

Your Next Stop with Juliet Hahn

Listen to a new episode of YNS Live with NFL Thread recorded live on Fireside with hosts Juliet Hahn and Cynthia Zordich, featuring Special Guest Ashley Peterson, Founder, CEO of Elizabella Cosmetics. Ashley Peterson is a devoted wife, mother, entrepreneur, and philanthropist from Broken Arrow, Oklahoma. She attended the University of Oklahoma where she majored in Communications. At the age of 21, Ashley moved to Los Angeles, California after signing a contract with Ford Models. She modeled for top fashion and commercial agencies Ford Models and Abrams Artists Agency for several years, appearing in ads & magazines such as McDonald’s, Target, and Verizon. She currently resides in Houston, Texas with her husband and their 2 boys. Ashley is also the Founder and CEO of Elizabella Cosmetics-- a luxury lip bar designed to stimulate your vivaciousness, as well, release and uplift your inner confidence while still serving individuality. Ashley always held a passion for makeup and the beauty industry. In addition to being directly influenced by watching her mother, who was once a cosmetics representative and is a successful businesswoman herself, working for Ford and Abrams regularly granted first hand opportunities to try new and exciting looks. She quickly recognized how makeup could uplift spirits and positively change one’s outlook. She saw the freedom that came with transforming your appearance from one day to the next; creating the story you want to convey with your look. Ashley strives to break the stigma of the beauty industry as she believes the only standard of beauty is your own. Elizabella Cosmetics was founded on the belief that all women are uniquely beautiful and that should be celebrated. Ashley is not only committed to creating beauty on the outside, but also on the inside. The organization she recently founded alongside her husband, the A&A Peterson Family Foundation, is focused on initiatives to transform the lives of those who lack economic and educational resources. The A&A Peterson Family Foundation was founded on the belief of encouraging and empowering individuals and families to work together to make a difference in our communities. They would like to help eradicate poverty by working to create and develop greater opportunities for under-served individuals, especially children. Their foundation aspires to help develop the resources needed to empower our communities and make a true impact.

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Remarkable Quotes

“There are ebbs and flows in life always and you have to realize that there are some things you have to let roll off your shoulders. There are other things you cannot control. I had to learn; you know what? It’s okay to fail - because how do you succeed if you don’t? Everyone who has succeeded has failed at some point or another. The difference is they got back up and tried again.” Ashley Peterson on overcoming fear of failure and launching Elizabella Cosmetics

“Number one - it helped my confidence. It helped me rediscover my identity. It helped me - in that moment - get out of the depression I was in. I love my husband and my kids, but I had lost myself for a moment. My identity was in being something else to others and for others - wife, personal assistant, NFL spouse, mom. Elizabella was just for me. It was something I needed to do for me and no other reason other than it made me happy. After we launched, I knew this was the path I needed to be on. It was life changing.” Ashley Peterson, Founder, CEO of Elizabella Cosmetics

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• Fireside: Juliet Hahn | Cynthia Zordich
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