NAP Consistency and SEO

Close The Loop

Businesses work hard to establish themselves so their consumers can easily find them. The methods that consumers use to find businesses are shifting towards online discovery in virtually every industry. How consistent your brand establishes itself across online and offline listings impacts current and future consumer acquisition. Consumers trust organizations that communicate trust through consistent listings of their name, address, and phone number (NAP). Additionally, online search providers like Google take notice. The better your business is at keeping its information consistent and keeping consumer experiences high… the better chance it will have of ranking higher online for SEO and of driving more revenue.