Building a conversation centric marketing strategy with LinkedIn - Ep 005

Modern Marketers with Blake Beus and Greg Marshall

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[00:00:00] Greg Marshall: All right. So Blake, even you you've been telling me a little bit about some some LinkedIn ads. We, we touched on a little bit last episode, but very, very lightly. And you know, I would love to go into this a little more deeply, so. Tell me the lake, that message. How does that work? So, so tell me what, what that's

[00:00:17] Blake Beus: all about.

Yeah. So the there's two, there's two different ways. You can do message ads, they just call a message ads, or they have conversation ads and w one of the most absolutely infuriating things about LinkedIn is their documentation is terrible. It's absolutely abysmal. And so there's, there's times you're, you're maybe reading documentation on how.

And it tells you that you can do it this way, but that menu option isn't there inside the ads platform.

[00:00:42] Greg Marshall: So basically in instructions, manual is flawed.

[00:00:45] Blake Beus: Yes. Yeah. And so you've got to do a lot of poking around that being said. I, I feel like sometimes when something's harder to get into it, weeds out all the lazy marketers and then there's a lot of gold there for the marketers that are dedicated.

So. I feel like it's a big opportunity. The message ads are basically like a one time message sent. So LinkedIn has its little messaging platform. The message ad is you type it, you send it and it gets sent to people in your targeting group. Got it. Like a want it's it's almost, almost feels like email marketing.

Got it. But it's like a one-time email, not like a drip sequence or anything like that. A one-time email. Now you could set up a drip sequence. You just have to do it manually. You just have to say, okay, we're going to send. And then we're going to send this and we're going to send this, but you can't really guarantee everybody that got the first one is going to get the second one.

So you would have to make sure that those messages are kind of self sustained. Got it. Got it. You couldn't say in my last email, I said this cause you, you, you

[00:01:43] Greg Marshall: wouldn't know.

Got it. So what about like, who's this for? So who, like what type of business would work the best with LinkedIn messaging ads?

[00:01:51] Blake Beus: Like anytime, anytime the sales conversation is maybe a little bit more complex.

I think a message ad works really, really, really well. Just because, I mean, if you look at banner ads or something like that, you, you get a sentence may be sure to get your point across. Usually it's a headline to get people on the sales page and a sales page does the heavy lifting, but a message ad is it sends a message out.

You can spark a conversation. Now I haven't actually done a ton of the message ads and they're not being sent from me. Okay. So one thing I actually don't know about the message ads specifically is if I send a message. And someone replies to that message, does that like show up in my inbox and do I need to reply to that?

And their documentation doesn't have a lot of data surrounding that. But we're actually using more of the conversation ads. Okay. Which is more like a chat bot. Okay. And that's a very, very interesting option. So. Let me tell you a couple of things we ran into. So I was telling you about my client.

They're targeting 1800 people that are account managers for a very, very large company, like tens of thousands of employees. And we want only employees of this company and only the account managers of this company. Okay. And this is for a you know, higher end software as a service SAS product that starts at about a thousand dollars a month.

Okay. So we have very specific messaging for these people. Our, our first message was with the first attempt we did it. This was very much You know, Hey, I'm Blake. I mean, it wasn't sent for me, but Hey, I'm Blake and I'm the director of sales for this company. And I'd love to have a quick conversation with you.

Do you want to book a 15 minute chat and they can say yes or no. If they click, yes, it would open the Calendly link for this guy's calendar. We got very few message opens with them. And we, we, we have two problems. Very few message opens and number two, very few. Sends Kevin. And so our, our D our delivery just wasn't happening.

And so I had to dive into that and they don't have a lot of information as to why delivery isn't happening. But as you know, as a Facebook marketer, we've, we've bumped into delivery issues in the past. Right. So there's usually kind of two go-to methods. If you got to think, okay, delivery happens via an algorithm, and you're also bidding against others in an exchange.

If you have a smaller audience, sometimes the algorithm gets a little confused about how to, who to send it to how to bid your bid in an exchange when there's 10,000 other bitters.

[00:04:17] Greg Marshall: That was my first thought to adjust the bid.

[00:04:19] Blake Beus: Yeah. So, so. When you do conversation ads, LinkedIn tells you most advertisers are bidding this and this.

So you should bid in this range. And on this particular one, the LinkedIn said most advertisers are bidding 15 to 17 cents per send, okay. On this. And I like, cool. I'll just put it at the high range of that. Cause I don't care, whatever 15 or 17 did 15 we got like 6 cents and we spent. Less than a dollar and our budget wasn't high, but it was $25 a day and we spent less than a dollar a day.

Got it. So. Then I adjusted the bid to 25 cents. I'm like, okay, we'll go over same result. Okay. So then I adjusted the bid. I'm just like super high and it wasn't even that high. I went to 50 cents and then it actually started delivering one. I went 50 cents. So the first thing I would say is maybe take the, their recommended bid into consideration, but it's probably not accurate.

[00:05:17] Greg Marshall: That's just, you know what, I've actually seen the same with a running Google. Particularly YouTube ads where if you don't bid high enough, it won't even deliver, particularly if you're trying to get like laser targeted. Right. So I found that I could stay within the cost per view that I. But I had to bid very high.

So at one point I was bidding $2, $2 per video view. Right. But then once it started delivering, I was getting at the number I want anyway, it's around 30 cents. So sometimes, you know, and, and that's, I actually learned this from me, but I don't even know why it does. Is there like a more in-depth explanation of like, I just know if it doesn't deliver, increase the bid.

I just know that, but I don't know really like the backend of why you need to do that. Yeah.

[00:06:06] Blake Beus: Well, well, there's, there's kind of two things. The first thing I want to say, so I don't forget about the reason you were bidding higher, but not having to pay that price is pretty much all of these exchanges and they literally are exchanges like the stock exchange, where people are buying and selling.

That's what we're doing. We're buying and selling eyeballs, right? How they price, how they price the model is you can bid whatever you want, but you're charged what the, basically the next highest bid was that you'd be wherever the market is. Right. And they do that, that you, you might be thinking, oh, that's great.

That's so nice of them to not charge me what I actually bid, but they do that because it incentivizes people to bid higher overall across, across the network. So they actually get Google, Facebook, whatever they actually. They get more money out of that because people are more willing to bid higher. Yup.

[00:06:51] Greg Marshall: And so then, so then what you wouldn't want to happen. So I see what you're saying. So. Google or anyone that's making the bid higher theoretically could get more out of can drive the price up just because you have to keep bidding higher. So the worst case scenario would be if there's too many people thinking like me just saying, well, I'll just bid it at like $2 to guarantee it goes up and there's too many people doing the same.

[00:07:14] Blake Beus: Now you're paying two at all. Yeah. Everybody's paying, but it does. It does because of the, how the market, you know, how that marketplace works. It does, self-correct a bit, if everybody's paying $2, I said, they're like, well, I'm shutting it down. So there, there is some self-correcting there, but you know, in general, if people are less afraid to bid higher amounts than across the board, across the entire exchange, Facebook, Google, whatever, they get a higher margin on that.

So that's the first. The second thing is with any sort of algorithm, whatever that's handling these complex things behind the scenes. And it really is complex. I mean, you have billions of viewers, millions of advertisers thousands of data points for targeting and bidding as part of that, you have all of these.

Knobs. If you want to think about them, that that are dialed and tweaked to to make your bid more, you know, aggressive or whatever. And you know this with Facebook and Google, the higher, your quality score, meaning the higher they deem your ad, an offer and everything relevant to the person. The more aggressive your bid is in the exchange.

Even if the cost is lower. Yup. Right. Because they want to keep people happy as well. So there's all these different things. But the biggest knob is always bidding price. So if you're willing to push something through, with a lot of money that will basically kind of short circuit, a lot of the other things and kind of force your bid to be much more aggressive over top of everybody else's does that

[00:08:43] Greg Marshall: kind of like notifies that like a city.

To, to the algorithms essentially, or the platforms of this person really wants pretty much.

[00:08:52] Blake Beus: Yeah. Got it. Okay. Yeah. Yeah, absolutely. And you can say you do that and then your prices are too high. Well, you can actually bring your prices down by making your ads more relevant to. Specifically with Google, like the, the keyword search those ads seem to, you seem to be able to get much better price by having a much higher the quality score.

[00:09:11] Greg Marshall: Well, and I think too, like basically what they're trying to do is incentivize a perfect message to market match, right? So like, if you're targeting a certain key word, you want the message, whether that's a text or an image or video to match that keyword. Perfect. And the more perfectly. The better, they give you a higher ranking score, just because it's like, it's more relevant to the user.

And then, you know, that reduces the opportunity for people to get upset about the ad, right. Or having a negative user experience. That's what you're saying.

[00:09:46] Blake Beus: Right. That's exactly what I'm saying. Cause if you, if you, I mean, if you think about. All of these platforms. They want people to be happy with their platform.

If people stop being happy with their platform, then they go somewhere else because there's other places to watch videos. There's other places to engage on social media. And so they want to keep people happy. So that's kind of, you know, a bit of a tangent about algorithms and how that stuff works.

But to bring us back to this conversation at the, the other thing we did after forcing delivery was we changed our initial message cat. And there's not a lot of information out there about what's working and what's not working. So how I actually did this is I just hopped on LinkedIn and just poked around until I started seeing these.

Pop message pop up and it started looking at what they did. And I started screenshotting those that I like, and know if you're not, if you don't have like a library of ads, you're like you're maybe a lazy marketer. Yeah. Yeah. I'm sure. Oh yeah.

[00:10:41] Greg Marshall: I've got swipe my phone where they come swipe out, but I screenshot anything that looks like amazing or I study, you know, if I see certain ads yeah.

Like they're most like if I, or if I'm seeing them a lot, then I know for sure

[00:10:54] Blake Beus: it's boring because there's like funny, like a

[00:10:57] Greg Marshall: boy that we talk

[00:10:58] Blake Beus: about every week. I never can remember his name, but if you go to his webpage, you will be followed everywhere.

[00:11:04] Greg Marshall: Yeah. I think he does a great job though. I think his ads are good.

I think his message is good. And I think w lyric Allera. Yeah. So nice little plug for Larry and Debbie, if you want to go ahead and check him out, he's pretty good.

[00:11:17] Blake Beus: My favorite out of his, you pointed this one out to me is one where he says. I'll bet you didn't expect to see here. Yes. He knows people are seeing him everywhere.

And so he's using that humor to manage people, but I think he does great, but yeah. So so we changed it instead of an introduction. We changed it to a simple question. And the question was, this is, this is kind of a more complicated Sales process. Right? Cause we have to make sure that this, the manager we're talking to is familiar with a couple of key terms and programs that they have available to them.

Because if, if they're newer or something, they may not even know what those programs are. And those programs are what allow my clients software to help them shine. And so we, instead of just introducing ourselves, we switched it to. Hey, do you use program name in as, as part of your strategy to help your, your clients and customers?

And it's yes or no. Got it. That question right there. Probably I think it almost tripled our open rates and it, and it, and it quadrupled our. Yeah, because people can click yes or no. Yes or no. And it's a much easier thing than saying, you know, right now information or budgets do book a call with me right now.

It's easier to click. Yes or no, and then engage. And then once they've done that, they're more likely to engage here. They're on. And if the, if they click, no, then we are on our next screen. We have a quick little explanation of what that program is. Even if it's, even though it's a program, their company has available to them.

They may not know what it is. You explained what. We link off to their own company's website with information about how to use it. And that website also shows my client as an official vendor that helps with one piece of that program. And then, and then we explain how. My client works with them to make them more successful by helping their clients be more successful.

But just the way I have to talk about this, you can see this as a much more complicated sales conversation to have with people. And you can't really do that with a banner ad. You can do it with a video app. You can't really do it with a banner ad, but the conversation ads are a great fit.

[00:13:25] Greg Marshall: So, so basically what you're saying is you're, you're using these messaging ads to drive Demand.

I saw some interesting on LinkedIn. I like following a couple of these guys on LinkedIn. In fact, let me, let me see. I'll give them a little shout out. Cause there's, this guy has been really nice to me and he's a CMOs somewhere. I think his name is I always forget, but I see him all the time, but anyways, he does a really good job of talking about this concept, him and people in his circle about demanding.

Generation. Have you heard about that?

[00:14:01] Blake Beus: I mean, I've heard, I understand the concept, but I haven't heard about that specific phrase. Well,

[00:14:05] Greg Marshall: they, they pretty much go into you know, demand generation, which is like you're at the top of the funnel, basically trying to create content and conversations about something that maybe the account managers or whatnot are not thinking about yet.

Right. So it's, it's actually trying to build that demand and get them to come. And I, I thought it's interesting you using this as a way to drive awareness to a problem that they may or may not realize I have is that. Safe to say, versus like bottom of the funnel where like they're ready to go. And they, they like know like my car is broken, so I know I need a new battery.

[00:14:40] Blake Beus: Yeah. It's it's exactly that. If you think about account managers, you know, there's 1800 of them in this particular company, you have account managers that are brand new. You have account managers that are seasoned. You have account managers that are lazy. Do you have account managers that are hard workers?

You have a camp managers that know a ton. You have account managers that just don't know any. Yep. Yep. Right. And, and so we have to basically kind of hand them these tools that they probably have heard about in some boring meetings somewhere about this particular program. And the program is essentially a list of approved vendors that are guaranteed to work with their systems guaranteed to help you know, they've been vetted, they're trustworthy, et cetera, et cetera.

It's a lengthy process, but they just may not know that. Got it. It just kind of reminds me of. Back in back in my college days, I was selling office equipment online over the phone or through theater. And there was like these two salespeople that every month consistently would crush it. And it would just absolutely destroy my sales, even though with one of them, I had been there at the company longer.

We started about two months apart. And within the first month he was, he was a number, number one or number two every month. And I was like four or five. Yeah. And he's thinking. Well, that's different. So I just started chatting with him and everything. And he had just, it was a simple little spreadsheet that he had set up that helped him keep track and follow up with people.

That's all it was. And I know how to use spreadsheets, but it was this tool when he showed me how to do it, I made some tweaks. So it worked a little bit better for the way I worked. And from then on out, we were competing for first and second. But this is the same type of thing. These account managers are trying to help their customers get new sales.

Things like that. And they may not know that there's a simple little tool or whatever. And this tool is really easy in that. All they really need to do is tell their customers, Hey, there's this other service out here that can help you fix these problems. And you know, it's, it starts at a thousand bucks a month.

And for some people that sounds like a ton, but for companies like this, A hell of a lot cheaper than hiring someone in-house to take care of that and paying the taxes and the insurance and everything. And it automates this very complicated part of their business.

[00:16:50] Greg Marshall: Well, plus the other thing is when, when you're talking about demand that demand generation educating different people, you know, within the space, you, you really do have to sometimes keep reminding people.

You use the, what am I saying? Two words is if I'm counting correctly, follow up, which you know, when, when you think about it follow-up is, is everything. And one thing that I think is very cool. We all think in like an everyone else's business, we understand, we need to see things like a million times before we buy it.

But when it comes around our business, we believe that people should only see it once right. Immediately. And we don't

[00:17:29] Blake Beus: want to annoy them or whatever. Right. And it's, and but it's silly. I mean, it's. I look at my own personal buying habits. I was just telling you today, I'm going to be replacing the battery on my laptop.

I looked at, this is like an urgent need, right? Like this isn't something that maybe I could have, or maybe I couldn't have, I need to fix it. And I spent a good hour looking at different options and researching different options and things for this one time, $100 purchase as opposed to. You know, we, we want to have, have one banner I'd go out or have one YouTube video go out and people should just buy right away right away, because it's me.

And it's my product. I'm the

[00:18:10] Greg Marshall: one spending the money. So therefore I need to return right away. It just, it doesn't work that way. And I think you know, the, it's really interesting to think where you're talking about, you know, you spend an hour or whatever. I just made a purchase. We're like, I basically just wasn't sure if I really wanted the product or not for, I don't even know, maybe six weeks and I probably have seen the ads and the content and whatever for, you know, two, three times a day.

Right. So think about that because the, the, the product that I purchased was something where it's like, I know that I might need it maybe, but maybe not. So I kind of. More information to go like, okay, yeah, this, this seems to make sense that I need it. But that's like almost how I buy anything. It's like, I have to be shown different things and, and to see like, do I truly need it?

Cause I, I know some people will just buy anything. One of them, one of my like biggest pet peeves is to do things or buy things that are unnecessary. Right, right. Like it's just in my mind, I don't know why I liked that, but that's like, yeah, I just. You know, Eric more towards that. So you don't have any buyers.

I'm sure. Buying that way. They're like, I, you know, I don't want to buy if it's not necessary. And so you need to follow up with them a lot, a lot. So I think with the LinkedIn messaging campaign, that's a great way to. Start having start the conversation.

[00:19:35] Blake Beus: Yes. Right? Yeah, absolutely. And, and it's a built-in messenger bot and you can do this with Facebook messenger ads, but you have to use a third-party tool like ManyChat.

And we've talked about that before. This is a bot built into LinkedIn. It's pretty easy to set up. Like you, you have a tree view where you can see like the yes-no answers and you can have up to five buttons on each message and they can go kind of in different directions or whatever. But if you have any sort of a message that's maybe just a little more complicated, it doesn't have to be a complicated message.

You could just send. Send a quick message about something, but it's a good way we can educate those people if they say yes, they know what it is, then we say super cool. Did you know that we're one of the newest members of this program and this is what we help out with. We have the best customer reviews.

You can click this button. Or you can look at 15 minute chat with our person. The interesting thing about this particular offer is, I mean, we've total because we have those delivery issues. Total. As of yesterday, we had spent an entire $12 on this ad. Right? Well, I don't

[00:20:38] Greg Marshall: want you to spend it too much.

Yeah. We only spent 10,

[00:20:41] Blake Beus: $12 on this ad. We've booked one call. With an account manager and an account manager with this particular company covers a region and they could have anywhere from about 20 to a hundred customers, that would be an ideal fit for software for the software. So if it, if, if those callers lean into just one.

Sale the ROI on $12 at a thousand dollars a month. And once they're on the system, they love it is insane. Yeah. And if we get, you know, 2, 3, 4 over time, the ROI is so high, it's almost in calculating, right. It's just

[00:21:17] Greg Marshall: nuts. Which, which is a problem you want to have, you want to have the problem if you cannot calculate how big the return is and that's, that's, that's big.

I think using the LinkedIn I'm definitely gonna have to try that out. Cause I've got a couple, a customers. They have a specific type of person that they want to get in front of. And and we use LinkedIn ads and we use, you know, base off job title, company, things of that nature, but we're not using the delivery system the message campaign, we're using a video, text image, you know, all of those.

And we just haven't used the message one and to be honest, it's really cause I'd never really thought to use it. Yeah. You know what I mean?

[00:21:56] Blake Beus: It's pretty, it's pretty crazy. Like on the, on the flip side of things with our Google search campaigns for the same client we are pretty happy when our cost per booked call is between two and $300.

So if we get a $12, so we got a $12 call with an account manager that has access to 20, to a hundred potential customers.

[00:22:16] Greg Marshall: That's, that's, that's a really massive,

[00:22:19] Blake Beus: massive difference. Right. And. So, yeah, it's, it's been a good fit for us. I'd never done it before. It took me maybe an afternoon to kind of figure it out.

I will say there's a couple of corks. I'll tell you some of the quirks of LinkedIn, these ads. Once you publish the ad or submit for review, you can. Any changes. Okay. Even if it gets rejected,

[00:22:44] Greg Marshall: so you can't even make a change and get rejected. So you have to relaunch a new one. You

[00:22:48] Blake Beus: have to, you have, you have to duplicate the ad, but here's the thing.

You, the duplication process is a little weird. Sometimes you can duplicate an ad and sometimes you can't, you simply can't duplicate one of these ads and put it in a different county. That's not doable. Wow. You just can't. So, so, and if you duplicate the entire campaign, which you can do, if you change the objective of the campaign, because that was the other thing.

Oh, that was the other thing we talked about to get delivery. We changed objectives. We went for leads. We changed for reach. So that was another thing that probably had something to do with it. But if you change, objective, it deletes all of your. Oh,

[00:23:27] Greg Marshall: really? Yeah.

[00:23:28] Blake Beus: So yeah. So start from fresh. Yeah. And these mess, these conversation ads, it's not just like, okay, fine.

I'll just copy and paste in the textile re upload the image it's it's

[00:23:38] Greg Marshall: is allowed for a longer form. Well thought

[00:23:40] Blake Beus: out. Yeah, because you have a, you have a flow, so you have to create step one, you have to cross over to do you have to create step, step one and two for people that click no. And or people that click it has.

And I'm just thinking to my. Like you don't want to do that 2, 3, 4, 5 times. Yeah. I'm a software engineer and I'm just thinking really LinkedIn, you can't just duplicate that. Like,

[00:24:03] Greg Marshall: what is, I wonder why

[00:24:05] Blake Beus: he can't, but I don't, I don't know. I don't know. And they don't ever answer why that, the other thing I'll tell you too, is they have an option to add a banner two 50 by 300 banner, which is similar to Google GDS.

In, in combination with your ad, they don't tell you where that's going to be placed. They don't give you a place to put a link. So that banner goes anywhere. And every time I've tried to submit a banner, they've rejected my ads, regardless of what the banner says, whatever it says, Hey, I went super generic on the banner.

I just put, we have great customer reviews. And that's a, and they rejected it. Well, I don't know what, I don't know

[00:24:42] Greg Marshall: what it is. You know, in fact, speaking of, I have a question because as soon as you said, I'm putting up a banner and you mentioned GDN, I'm actually curious on your thoughts on this, because I have a feeling I know your answer is, but I would like to hear it from, you know, the option where you have audience network.

Yeah. Where essentially it extends whatever your promotion. Outside of like the news feed or the feed of whatever platform. What are your thoughts on the quality of that traffic? Because it seems like if I target certain positions or, you know jobs or job titles, if I have audience network tab, check on.

Almost all of my traffic comes from there and it's always at a really low cost, but my I'm suspicious of how quality that traffic is. And where is it even actually showing?

[00:25:39] Blake Beus: Yeah. I, I mean, I've just always turned that off every time I've done it, it, it feels like I'm spending money and not getting anything returned is cheap traffic, but the, the actual results I get the actionable results, the lead, or whatever seems really low.

And I think a lot of people maybe don't know what audience networks. But you have, we talk about Facebook, Google, YouTube, LinkedIn. We've talked about Snapchat and Tik talk a bit, but there's all these other ad networks that people don't know about. Amazon has its own ad network. Taboola has an ad network there's 10 or 20 different mobile ad networks, mobile only ad networks.

And what those people do is. People don't think of them like ever, but they do have ad space and, and real estate carved out, out in the greater world. And so what they do then is they strike up a deal with Google or Facebook or whatever, and say, Hey, we want to be. We, we have, you know, a billion mobile devices you know, here's the demographics of them, whatever.

And so we want to become an authorized audience network person. And so Google essentially makes deal with them, whatever, and they pay them for that traffic. The. No one says this, my guess is that the targeting options are basically non-existent, it's just kind of a best guess because I'm guessing the data collection on those users is not is not the high quality that we get from like Facebook or Google or whatever.

So test it out, but I almost always end up turning it off and it seems like a waste the money every time. Yeah. It, it, it

[00:27:19] Greg Marshall: feels like that on every platform, to be honest, Because I do see, I do see ads, right? Like, no matter what, on other websites that I'm on, but usually it seems like the quality of the traffic is lower.

And one of the, I think, misleading things that you can see I've seen this heavily. If you don't exclude mobile apps on Google, you'll get cost per clicks that early achievement you'll think, oh man, this campaign is crap. But then you go into it and it's, it's on app. So you're like, is, is my customer really using these apps right.

As a bunch of like kid apps and stuff like that. So you have to like exclude those placements. And so that's usually what gives me a little bit of suspicion of like, when you open up the audience network, it seems like the. Is that I don't want to say fake, but the quality is just seems lower. Like they're clicking it, but they have no real interest.

It could be an accident because they're trying to like hurry up and get you

[00:28:23] Blake Beus: off the screen, basically. Yeah. And that's, you know, just talking about mobile apps and everything that is, in my opinion, the main reason you should always exclude mobile apps unless you're offering a mobile app offer. Because.

The way the app developers write things. They have quite a bit more flexibility because they're all programmers and they get paid per click. And so they do a lot of tricks to get clicks, but that doesn't mean it's a quality click. Plus if you're like me, there's a lot of times my kids are like, dad, can I play a game on your phone?

I'm like, sure, fine, whatever. And I hand them my phone. So now, now whoever's buying ads on that end game. They're targeting me. But it's my kid on his phone, click it, just click it because they don't know

[00:29:06] Greg Marshall: what is this?

[00:29:08] Blake Beus: And so, yeah. But, and that's maybe something we should dive in deep on, on that, on a separate podcast, if people have questions about that.

Absolutely. So, yeah, I guess we can just wrap that up right there. Yeah. We'll

[00:29:21] Greg Marshall: wrap it up there. I think that, you know, we went into the LinkedIn ads. I think, yeah, I think that's, that's definitely one that I know. People that are like in that B2B space will want to know, because like, you know, there's businesses where you have to like, like yours, like the software business, you gotta like reach out to a very specific person.

There's no real benefit to like targeting a lot of different people. Just want a laser targeted group. Yeah.

[00:29:48] Blake Beus: So, so yeah. Do we I'm thought about, oh, I haven't thought about this a lot. Do we want to do some sort of an outro where we cause a lot of podcasts, they just say, okay, well where can people reach it?

And that's just kind of how we end it instead of just like ending it. We did that kind of on our first one, but yeah, why don't we just, I can just cut this out. So let's just dive right into.

[00:30:06] Greg Marshall: So so Blake, where, where can we reach you at if they want more information on LinkedIn ads or back end tracking her or anything?

Your specialties?

[00:30:14] Blake Beus: Yeah. So you can just go to Blake boost.com. That's B E U S people mix the ear in the you up a lot. And you, you can catch me on Facebook at like use official Instagram at Blake boost. And and yeah, and then I also have a membership called SM three, which you can find on my website where if you want more targeted information about social media growth and marketing it's a community thing with trainings and courses and stuff.

But yeah, that's where I'm at right now.

[00:30:39] Greg Marshall: Yeah. And you can find me, my website is Greg marshall.co. So make sure you don't do Greg marshall.com someone else has that. Yeah. So go ahead and go to Greg marshall.co. You can find me on Facebook, Instagram. My Instagram handle is a motivation GM, and if you look up just Greg Morris or on YouTube, you'll be able to find my channel as well.

I put out videos on there pretty consistently. And yeah, if you ever need help with. Paid social media ads or your marketing strategy, feel free to book a free call. I do have that option on my website.

[00:31:09] Blake Beus: Cool. Thanks.