How Lawyers Can Build a Successful Business Development Strategy

The Cyber Business Podcast

Elise Holtzman is the Founder and CEO of The Lawyer’s Edge, a boutique firm providing professional development services to attorneys and legal organizations, including private law firms, in-house legal departments, and nonprofit associations. As the founder, she coaches lawyers on how to acquire and retain clients, as well as how to communicate effectively. Elise’s 14 years of experience as an attorney has equipped her to speak and write on business development and career acceleration. She is also the host of The Lawyer’s Edge Podcast, a resource for industry professionals looking to scale their businesses. Before founding the firm, Elise practiced law with commercial real estate firms Fried Frank and Morgan Lewis.

In this episode…

Lawyers are highly skilled professionals who provide essential services, yet society has a skewed perception of the industry. Despite unfavorable labels such as shrewd, sharks, liars, and arrogant, most lawyers are introverts with a strong work ethic. Still, law firms implore their associates to bring in new business. So how does a shy, inexperienced counselor promote themselves and their firm?

According to experienced attorney Elise Holtzman, law schools’ inadequacy to teach pertinent business skills puts law graduates at a disadvantage. She recommends junior lawyers attend business development training to learn how to build relationships, become visible experts, and focus on the three pillars of business development: thoughts, time, and team. By design, business development helps inexperienced counselors overcome challenges, advance their careers, and stimulate business.

Today’s episode of The Cyber Business Podcast features Elise Holtzman, Founder and CEO of The Lawyer’s Edge. Matthew Connor invites Elise to educate legal professionals on the importance of business development. Elise explains why lawyers need training in business acumen, the challenges new lawyers face, the three pillars of business development, and the Ignite Women’s Business Development Accelerator.