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Ep 4 Prioritise People over Profit: 3 Ethical Marketing Practices for Online Coaches
Manage episode 407505710 series 3561435
תוכן מסופק על ידי Debbie Murphy. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Debbie Murphy או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, Debbie presents us with an alternative to the bro-marketing BS that we’ve become accustomed to. She highlights 3 ethical marketing practices to incorporate into your coaching business in order to be more transparent, connect with your audience and prioritise people over profits.
- Be Transparent. Be open and honest with your audience about your programs, the benefits + transformations that you can deliver. Don’t overpromise and under deliver.
- Display your prices on your social media, website and in your service guides. This is an ongoing debate in the online coaching industry and Debbie shares her opinions on WHY we should display our prices.
- Have empathy for them and their individual circumstances and situations. Sometimes people simply do not have the money or resources to invest - it’s not a mindset issue, it’s simple facts.
CONNECT WITH DEBBIE
📲 Connect with Debbie on Instagram. Share your opinions on this matter and tag her: https://instagram.com/debbiedoes.co
RELATED EPISODES
EP 01: From Wannabe Teacher to Quiz Funnel Strategist (My Business Story) https://pod.link/1689250543/episode/c0f04b4a9119c5ade26e9649958e469e
EP 03: Bro-Marketing needs to get in the bin! https://pod.link/1689250543/episode/badc1ce847f7aa30b783d45b670e78b6
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