Balancing Innovation and Authenticity in Modern Publishing

Matters of Creative

IN THIS EPISODE…

Sustaining a publication brand in our fast-paced, short-form-obsessed media world takes more than just quality content—it demands authenticity and thoughtful adaptability. So, how do creative leaders in the industry stay true to their mission among new technologies and evolving audience needs?

In this episode of Matters of Creative, hosts Bobbie and Matt welcome Josh Dunn, founder and CEO of Premier Media Group, to share his journey as the entrepreneur behind some of the Pacific Northwest's most beloved publications. Josh discusses the "creative DNA" that drives his company, the importance of human-generated storytelling, and how he's leaning into slowing down. Listeners will hear about PMG's evolving AI policy, fostering creativity in a remote work culture, and the importance of authentic connections and high-value experiences.

ABOUT OUR GUEST:

Josh Dunn is the founder and CEO of Premier Media Group, the creative leadership behind the

building of regional and national media brands like 425 Magazine, South Sound Magazine,

Northwest Travel + Life, South Sound Business, and the new Southwest Travel + Life.

Passionate about building creative media brands within the niches. Since the opening of his business in the week of September 11, 2001, Dunn and his team have been supporting more than 250,000 loyal readers monthly. He excels in building trust in creative marketing, identifying key niches, and helping others succeed with a mission to be a "Breath of Fresh Air" in media.

Dunn has an impressive history of working hard for his team and his community as he serves on

the board for AWB, the University of Washington Milgard School of Business Council. Premier

Media Group has been named a Top Company to work for several times. He is also the founder

of TEDx Tacoma. Dunn has been featured on numerous podcasts and TV shows, like Evening

Magazine, Q13Morning News, KBTC, and HGTV. Additionally, he is a recipient of "40 Under

Forty," and was named as one of Pierce College's "Distinguished Alumni." His persistence,

optimism, and a strong moral compass are guiding influences in his personal and business life.