Decoding PR: What Businesses Need to Know About Media Relationships

Matters of Creative

IN THIS EPISODE…

Effective, strategic public relations can help brands build powerful narratives and foster meaningful connections with their audience. However, navigating the world of media relations and reputation management while also keeping up with the ever-changing marketing landscape can be daunting.

In today's episode of Matters of Creative, host KB interviews Liz Galloway, PR expert and founder of Brand Sanity Media, about the world of public relations. With 20 years of experience in media and marketing, Liz shares insights on the importance of long-term storytelling, making meaningful connections through event sponsorships and partnerships, and what to know when you're on the search for a PR firm.

ABOUT OUR GUEST:

Liz Galloway is a dynamic PR and media professional with a rich background in digital marketing, brand development, videography and content creation. She is the owner and publisher of Ballard City Lifestyle Magazine and has over a decade of experience in PR and media. She excels in crafting compelling brand stories across TV, radio, podcasting, print publications, press and video production.

Liz is known for her creative leadership in the travel, hospitality, and lifestyle industries, having curated remarkable experiences and managed high-profile client portfolios, including luxury villas and prestigious events. She is a certified drone pilot, student heli pilot, and actively involved in hosting TEDx Women's events, emphasizing her dedication to empowering stories and philanthropy. Liz's diverse skills also extend to acting, broadcast presenting, podcasting and on-camera hosting. She is a nonprofit founder supporting mental health, a lover of aviation, and an avid outdoor extreme adventure seeker across mountains, oceans and deserts.

LEARN MORE ABOUT LIZ GALLOWAY:

https://www.linkedin.com/in/lizgalloway