How To Recession-Proof Your Business Before The Crash Hits

The Business Babble

In this hard-hitting episode, Johnny, Mike and Wicus dive into the looming economic downturn that everyone can feel coming. Rather than sugar-coating it, they break down exactly how business owners should prepare, from stress-testing your numbers to stripping back expenses, strengthening your people, and tightening up your sales process.

They explore practical steps to survive and thrive during a correction: building cash reserves, diversifying clients, improving customer experience, cutting non-essential costs, reviewing debt, and spotting the opportunities that appear when others panic.

The trio also dig into leadership, culture and team resilience, sharing the mindset shifts needed to steer a business through tough times. If you’re a business owner who wants to stay in control rather than get caught off guard, this episode gives you the strategic backbone you need.

This is your world. Shape it, or someone else will.