Surviving the Recession: Brutal Truths About Business, Change & Customer Loyalty

The Business Babble

In this explosive episode of Business Babble, Wicus, Johnny, and Mike dive into the uncomfortable truths every entrepreneur needs to face in 2025.

From protests and cultural attitudes toward change, to recession-proof strategies and the dangers of complacency — nothing is off the table. The hosts debate:

• Why some businesses thrive in downturns while others collapse.
• The ruthless truth about cutting costs and outsourcing.
• How to recession-proof your business by focusing on risk, honesty, and the customer journey.
• Building loyalty when money is tight — and why collaboration (even with competitors) might be the secret weapon.
• Shifting consumer habits: credit culture, monthly payments, and why complacency kills.
• Society, leadership, and the loss of respect — and how this filters back into business culture.

This episode is raw, unfiltered, and packed with insights that will challenge the way you think about business and leadership in tough times.

👉 If you’re serious about growing through uncertainty, hit subscribe and join the conversation.