The True Value of Influence: Demystifying Pricing, Metrics, and Monetisation

Unfiltered Influence

In this episode of Unfiltered Influence, host Charlie Hobbis unpacks the real numbers behind what creators can earn and should be earning in the booming influencer economy. We dive deep into how brands determine value, the metrics that matter (including CPM, reach, and conversion rates), and why most creators are undercharging for their impact.

Charlie shares insider benchmarks, actionable strategies for auditing your pricing, and tips for communicating your worth to brands. Whether you’re a seasoned influencer or just getting started, this episode is packed with insights to help you monetise your content confidently and fairly.

Key Timestamps

(01:10) – The Economic Impact of the Creator Economy

(02:00) – Real Pay: Earnings Examples in Influencing

(03:00) – How Brands Value Content: CPM & Metrics Explained

(04:30) – Key Performance Benchmarks & What Brands Look For

(06:00) – Pricing Models: Flat Fee, CPM, Performance-Based, and Exclusivity

(07:30) – Common Pitfalls and How to Avoid Undercharging

(08:20) – Action Steps: Auditing Your Pricing & Communicating Value

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