98. Trying to be Nordstrom While Talking Value Like Walmart

Service Industry Success

תוכן מסופק על ידי Brian Harding. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brian Harding או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

1+ y ago 26:03

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I don’t know many service providers pursuing customers who predominantly make buying decisions based on price. In fact, every service provider I know explicitly says they prefer not to attract those customers. They want to be the Nordstrom of their industry. Offer premium service, and collect premium dollars. And I get that.

And yet, their messaging to their employees is about providing value to the customers. Nordstrom doesn’t talk value. Walmart does. Walmart customers do make their decisions largely on price.

Today, we will talk about that disconnect.

Learn more about Brian's training and coaching at: https://www.serviceindustrysuccess.com

Schedule a complimentary, one-on-one, session with Brian to tackle your most pressing problem today at: https://calendly.com/success-session-with-brian/45min

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