Marcel Petitpas: The metrics that matter for profitability

Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies

What data do you need to look at in your agency to optimize profitability?

In this episode, we examine the relationship between operations and finance in an agency and examine metrics that matter for profitability.

You don’t need to be a CFO or COO to benefit from this episode; you just need to be curious about what metrics to track.

You’ll gain a fundamental understanding in this episode of

• What might be missing in your profit and loss statements,
• The importance of the delivery margin metric to profit
• Why time tracking, even if you don’t bill by the hour is smart
• The one thing people get wrong about utilization rates

By the end of the episode, you’ll be able to identify areas for improvement to boost your profitability. Tune in.

Show Links
Parakeeto.com
Agency Profitability Toolkit
LinkedIn
Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep86
Podcast Edits by Lindsay Curtis