184 - social media special: facebook outages, social strategy and more!

SMC: School Marketing and Communications

In the first episode of 2021, Charlie and Rita enjoy a social media special. The pair discuss the recent battle, and subsequent outages, between Facebook and the Australian Government and how schools can navigate the space. In the Deep Dive, the pair discuss the School Marketing and Social Media Survey 2020 and some of the most interesting findings, before Rita shares her Top Tips for preparing a great Digital Strategy. Finally, in the Rants and Raves segment, the hosts rave about the stats shared by Campaign Monitor on Email Marketing Benchmarks.

Episode links:

Facebook news ban stops Australians from sharing or viewing Australian and international news content – ABC News

https://www.abc.net.au/news/2021-02-18/facebook-to-restrict-sharing-or-viewing-news-in-australia/13166208

Facebook to reverse news ban on Australian sites, government to make amendments to media bargaining code

https://www.abc.net.au/news/2021-02-23/facebook-reverses-news-ban-on-australian-sites-media-code/13173984

How schools use social media in their marketing: School Marketing and Social Media Survey 2020

https://www.imageseven.com.au/survey/

Campaign Monitor – Ultimate Email Marketing Benchmarks for 2020

https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/

The Marcom Society

https://marcomsociety.org/join-now-australia