183: 2021 school marketing predictions

SMC: School Marketing and Communications

In the final episode of 2020, Charlie, Rita and Jose look ahead at the trends that might be emerging for school marketers in 2021. The team discuss what may or may not be relevant for schools compared to higher education trends and how schools can elevate themselves above the competition. In this episode’s Top Tips, Charlie shares his tips for identifying your school brand ambassadors whilst in the Rants and Raves segment, the hosts rant, and rave, about some of the biggest Christmas ads.

Episode links:

Cardinal digital marketing – Alex Membrillo

https://www.cardinaldigitalmarketing.com/blog/top-higher-ed-marketing-trends-in-2021/

Creative Works: Christmas tear-jerkers including Disney, Zalando & John Lewis

https://www.thedrum.com/news/2020/11/18/creative-works-christmas-tear-jerkers-including-disney-zalando-john-lewis

The Marcom Society

https://marcomsociety.org/join-now-australia