#45. 5 brand new functional spirits from Smiling Wolf

Sober Curious, Mindful & Alcohol-Free Drinkers Podcast: Low No Drinker

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SHOW QUOTES
“I wanted to create something which was for non-drinkers obviously. But also for drinkers. For those people like me who could no longer go out five, six nights a week all the time and drink alcohol. Who wanted to zebra stripe or some days no, and some days yes.”

“I didn't like that feeling when you're tired, and someone would say, “Come out.” And you wouldn't go out, not because you didn't want to see them, but because, “Oh gosh, I might have to drink”, and I just didn't have that option out there.”

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SHOW NOTES
Smiling Wolf is the brand new range of five functional spirits from founder Hamilton Lowe. In this episode, he shares the origin story inspired by the bartender’s best friend, Barroca! Why he decided to launch with a massive five different drinks and, of course, how his functional spirits work and what they can do for moderating drinkers.

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WE CHAT ABOUT

0:00 Coming up
1:40 Launch challenges
4:47 Hamilton's story
14:10 Understanding functional drinks: are they drugs?
18:19 Functional ingredients
22:06 How it works
27:21 Does it taste weird?
30:40 Flavour profiles
37:48 Launching with 5 drinks
41:43 Bars serving Smiling Wolf
44:33 BBQ-Q

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TRY SMILING WOLF* // SMILINGWOLF.COM

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ALSO
Lucky Saint*
Botivo*
Sylva Labs
Liquid death*

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BEST EPISODES TO CHECK OUT NEXT
#38 - 80/20 living with MoodyBrew functional adult drinks
#27 Meeting the Botanist: a tea-infused 'Function-Ale'

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פרקים

1. Coming up (00:00:00)

2. Launch challenges (00:01:40)

3. Hamilton's story (00:04:47)

4. The moments that make us (00:12:54)

5. Understanding functional drinks: are they drugs? (00:14:10)

6. The ingredients that make SW functional (00:18:19)

7. How it works (00:22:06)

8. Finding the formula (00:23:02)

9. Does it taste weird (00:28:00)

10. Flavour profiles: rum, gin, aperitivo, agave, vodka (00:31:19)

11. Launching with 5 drinks (00:38:27)

12. Bars serving Smiling Wolf (00:42:22)

13. BBQ-Q (00:45:12)