Digital Ads for Registering and Mobilizing Black and Hispanic Voters, with Tatenda Musapatike

Social Media and Politics

Tatenda Musapatike, Founder and CEO of the Voter Formation Project, shares her insights on using social media to mobilize non-white voters. In her prior role at Acronym, Tatenda led the Expand the Electorate project, which used digital ads to register and mobilize Black and Latinx voters in 8 target states. In this episode, we discuss the results of Tatenda's work in the 2020 US election, the racial biases in data and targeting technologies, and how gender differences between Black voters might be overcome in future electoral cycles.
Here's the case study from the Expand the Electorate project and more detailed white paper (requires email sign-up) - definitely worth a read!