SSFN.8 - A Social Selling Transformation with Special Guest Mariana Lima from Tricycle Europe

42:54
 
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Manage episode 347771721 series 3392472
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In episode #8 of Social Selling for Newbies we are joined by special guest Mariana Lima from Tricycle Europe where we discuss Social Selling Transformation. Show highlights:
2:15 - Mariana discusses her background and how she started in Social Selling.
7:20 - Sales and Marketing overlapping and becoming more human.
9:15 - Misconstructions of Social Selling.
10:55 - Traditional Selling vs Social Selling.
13:08 - Mariana discusses her research on Social Selling.
15:50 - Social Selling development through the years.
18:50 - It's about delivering value and serving people.
20:10 - The Mindset Shift of the Buyer.
27:00 - What happens when Social Selling isn't done right.
30:20 Mariana discusses her job at Tricycle Europe.
38:48 - Learning more about Mariana and how to connect with her.
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