Why Going Viral isn’t a Social Media Strategy

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

Everyone wants more views, and more followers in the social media space.
So many business owners have said to me, “I want to go viral.”
Hard stop y’all.
Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy.
In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy.
Simply put, virality does not equal success.
Instead, we’re sharing about the importance of sustainable growth, meaningful engagement, and authentic content creation tailored to your specific audience, and the pitfalls of relying on viral content and why a strategy based on virality is not only unpredictable but also unsustainable.

Episode Highlights:

• Why virality shouldn’t be your primary goal.

• The importance of meaningful engagement and building real connections with your audience.

• Understanding why likes and followers don’t tell the full story.

• Tips and strategies how to create content that resonates with your specific audience.

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Resources Mentioned

Book a strategy session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

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Website - https://www.heidijschmidt.com/

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LinkedIn - https://www.linkedin.com/in/legallyheidi/

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