Episode 1052 "Pivot Perspectives": Why Jonny Hates Marketing—And Why You Shouldn’t Either

Strategic Advisor Board

Why does Jonny hate marketing, and why should you care? Jonny Cooper challenges traditional marketing, arguing that it often fails coaches and therapists. Instead, he advocates for "hard helping"—a strategy focused on genuine client attraction through value-driven engagement rather than paid ads. Drawing from his experience as a top salesperson and founder of an eight-figure financial firm, Jonny shares how to craft irresistible offers, build authentic connections, and create a thriving business by aligning passion with profit. If you're looking to simplify your approach while achieving real success, this episode is a must-listen.

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⭐️ Pivot Perspectives: Why Jonny Hates Marketing—And Why You Shouldn’t Either

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Podcast Host: Chris O'Byrne

Chris O'Byrne: https://www.linkedin.com/in/chrisobyrne/

Podcast Guest: Jonny Cooper

LinkedIn: https://www.linkedin.com/in/jonnycooper/

Website: https://cib.global/

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