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The Educational Spectrum
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Manage episode 320828714 series 3318255
תוכן מסופק על ידי Shea. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Shea או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Now, before we get too far down the line, I need to bring a very important concept in the light for you. I want to talk about something we call The Educational Spectrum (or what some people call the Sales Cycle.) Now, I know you've heard that term before. Don't tune me out here because what the Educational Spectrum means in Strategic Marketing vernacular is different than what you're thinking of. I want to challenge your definition of this term so it more appropriately lines up with the concept of marketing systems. Now, I want to go through this quickly, so I want you to go through a mental exercise with me. I want you to draw a line in your mind with a point on each end. The point on the far left has a value of one and the point on the far right has a value of 100. Okay, got it? So, now, you've got a line representing points 1-100 from left to right.
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