Using urgency with integrity in your marketing

Success and the Shy Girl

Scarcity (a type of urgency) is one of the psychological triggers identified by Robert Cialdini in his book Persuasion and has been widely adopted as a marketing and copywriting tactic.
But heres' the thing, urgency can either take a great offer and make it sell like hotcakes - or it can make potential clients run in the other direction. Because urgency and scarcity used without integrity and authenticity can make readers and sellers alike feel 'icky' .
You can make use of urgency and scarcity inside of your marketing without resorting to sales tactics that feel incredibly out of alignment with your core values as an entrepreneur.
Listen in as we discuss how artificially inflating urgency or scarcity can damage trust with your audience and how to use urgency in full integrity so that your audience feels informed to make a purchase decision they feel good about.
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