Equity, Opportunity & Creativity: The Winning Formula of Amy Peterson of Rebel Nell

Superwomen with Rebecca Minkoff

If there’s one thing you can say about Amy Peterson, it’s that she has never shied away from a challenge. Amy sent resumé after resumé trying to get her foot in the door with a professional baseball team in the hopes of one day becoming the first female general manager of a major league team. However, while working with the Detroit Tigers, she became inspired by something else altogether.

Through conversations with residents of the women’s shelter near her apartment, Amy decided to put her business skills to work creating employment, equitable opportunity and wrap-around support for unhoused women. Amy knew she wanted to provide work, financial literacy, business education and legal resources in order to help women transition to life of independence. The idea to do that by enabling women to create repurposed, wearable art was just the cherry on top. Rebel Nell’s one-of-a-kind pieces are as unique as the women who make them. Now, with growing collaborations and partnerships, Amy is looking to scale the company to expand equitable opportunities not only for unhoused women but also for refugees, LGBTQ+ and the previously incarcerated.

Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.

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Big Ideas

Celebrating small successes, even when that’s simply getting back to it after a really hard day.

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