To Show and Not Tell: Melanie Masarin of Ghia

Superwomen with Rebecca Minkoff

If you’ve ever been one of the few people not drinking at a party, you know how awkward it can be, not to mention the fact that soda or water aren’t the most exciting drink alternatives. When Melanie Masarin decided that all-day brain fog wasn’t worth the glass of wine or two from the night before, she was struck with the realization that there is a glaring lack of sophisticated non-alcoholic beverages in the market.

Melanie launched Ghia mid-pandemic, testing out trial recipes with her friends over dinner when it was difficult to engage with potential customers. She wanted to break down the stigma around choosing not to drink by creating an herbaceous, culinary-forward apéritif whose elevated flavor profile drinks well alone or with food. Pursuing her dream job at her dream company, Melanie’s mission of inclusivity continues to grow as Ghia is set to launch additional products and open the highly anticipated Ghia House in L.A.

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