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Episode 54: Going Bananas with Jesse Cole
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Jonathan and Keith were joined by Jesse Cole, the founder of Fans First Entertainment and owner of the Savannah Bananas, a Coastal Plain League baseball team in Savannah, Georgia. Cole and his teams have welcomed more than a million fans to their ballparks. Jesse has been featured on MSNBC and is a keynote speaker all over the country, promoting the mantra “If it’s normal, do the exact opposite.”
Show notes:
Who is their competition? Other baseball teams? Netflix? Amazon?
What are liquid expectations?
Why we have to always be improving
Game changer was recognizing the difference between marketing and attention
Eliminating friction
Books cited:
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