Talking Tourism Episode 83 - Taking A Brand Launch To The Digital Masses with Robbie Gilligan

Talking Tourism

Robbie and Emma Gilligan were all set to launch their new whisky brand, Derwent Distillery, right around the time COVID-19 shut down all notions of mass gatherings and traditional
cellar door promotions.
So they got creative. Rather than launching face-to-face, they sent tasting packs around the world, and launched the brand to 1500 new digital friends, thus becoming the first distillery in the world to launch online.
In this episode of Talking Tourism, Robbie shares the ups and downs of the past 18 months with TICT's Emma Azon-Jacometti. It's both a realistic look at how critical a thriving tourism industry is to our grassroots operators, as well as a celebration of our great Tassie spirit.