54: Joey Cohen - Always Play the Long Game

Tech Sales is for Hustlers

Joey Cohen is a testament to memoryBlue's commitment to elevating from within. 7 short years ago, Joey joined memoryBlue as a Sales Development Representative. In those 7 years, Joey has been an integral part of developing sales teams for each of our services and mentoring the next generation of sales talent.

While he's not quite in the same place as he was 7 years ago, some things never change as Joey still doesn't know how to tie a tie, but that doesn't matter because he's still a master of selling the intangible. His secret? Patience and commitment to following through on his goals.

The sales industry is rough, particularly for newbie SDRs and young professionals. It's not easy getting that first 'No' from a prospect. But that's Joey's sweet spot. Joey says the key is never to burn a bridge with your clients. Instead, focus on nurturing the prospect by providing value over time to turn that 'No' into a 'Yes.'

Tune in to this week’s episode of Tech Sales is for Hustlers featuring Senior Account Executive, Joey Cohen as he dives deep into the value of being resilient, why having a learning mindset is vital, and how to effectively push through the hard times.