Manage episode 296495173 series 2856875
Cindy Dubon is the Senior Demand Gen Manager at Greenfly, a digital media content collaboration and distribution platform. Brett and Cindy discuss the blurring line between demand generation and brand, content consumption habits, and bad marketing that has stemmed from an unhealthy obsession with metrics. Cindy says that it’s high time to step off the MQL hamster wheel and start approaching marketing differently.
1:00 Conversation with Cindy
2:20 Demand Gen
6:20 Brand marketing vs demand gen
11:15 Content consumption
14:40 Marketing Twitter
17:10 MQL hamster wheel
25:05 Advice to marketers
28:24 Reaching Cindy
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