Episode 56: From Tech Startup to Agency CEO: Innovation with Liza Hendriks

The Amplify Horse Racing Podcast

Liza Hendriks, CEO and Founder of Inglis Digital USA, formerly Wanamakers, joins the Amplify Horse Racing Podcast to give first hand insight into starting a tech business from the ground up in the Thoroughbred industry.

Liza grew up riding horses, and with her parents being trainers, she was around racing—especially steeplechase—from a young age. It wasn't until after college that Liza realized she could merge her business skills with her passion for racing and personally got involved in the industry. She gained experience in many aspects of racing, including behind-the-camera work, paddock analysis and interviews, marketing, and social media, before completing the Godolphin Flying Start (GFS) program.

In 2020, Liza co-founded Wanamakers, an online Thoroughbred auction website, which was later acquired by Australian-based Thoroughbred auction house, Inglis, and renamed Inglis Digital USA. She shares her journey of starting and growing her own business, stemming from a business plan she created as a GFS trainee, along with the ups and downs that came with it. Join us as Liza offers valuable advice on entrepreneurship, innovation, and navigating the ever-evolving landscape of the Thoroughbred industry.