Ep. 015: How your book is part of your long-term business strategy

The Authority Show

Whether you’re a coach, a consultant, a trainer, or a mentor, you likely picked that path because you want to help people. The thing is, if you want to continue to do more of it (and keep your sanity in the process), you’ve got to come up with a strategy to make it happen.

So what does strategy actually mean? You might think it’s just a plan, but in reality, a strategy is higher level. It speaks to many things, like your values and how you want to show up in your business (and life). It helps you figure out what it takes to scale your business so you can share what you do with as many people as you want to serve.

And THAT is where your book comes in.

On this episode of The AUTHORity Show, I’m getting into the nitty gritty about how your book can be used as part of a killer strategy in your business so you can reach more people with less effort (well, in the long run, at least...you still have to actually write the book).

Tune in, then hit me up on Instagram @jessicakillingley and let me know which part was the kick in the pants you needed to write the damn book already.

Here are the highlights:

{2:15} The strategy is higher level and speaks to the values and how you show up in your business

{2:33} What do you want to be known for?

{3:27} How do you view your business and your role in it?

{5:05} What does your business need you to be doing?

{7:03} Your book is the Queen

{8:10} The reasons you want to write your book

{9:32} When the mission changes, the strategy changes

{10:41} Your book as a relationship builder

Get on the waiting list for my upcoming step by step program, The Authority Blueprint HERE

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.