BMW Changing Roadside Service, Ford Trolls Musk & Mastering Multitasking

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

Only one weekend away from Digital Dealer and our ASOTU Family Reunion:Remix event! We are resting up to be ready to see all of our friends again. Today we take a journey around humanizing your approach in business.

• Facetime-like roadside assistance for BMW drivers is a reality

  • Leverages Blitzz platform to allow BMW drivers to have a live agent talk and sometimes literally walk them through troubleshooting issues with their vehicle
    • One user called about a low coolant light and the rep walked (virtually) through the parts store aisle to choose the right coolant
    • Another helped troubleshoot plugging into a charging port
  • Averaging 150-200 calls per month
  • Blitzz services companies like FedEx, Safelite, Sealy and more
  • Take away: The human element of empathy is much better expressed visually. Know went to be quick with communication via text, email and when it’s better for the consumer to see another human
• Ford Trolls Elon Musk in new commercial celebrating its workforce
  • “Right now, it could seem that the only people who matter are the loudest. Those who want to tear things down, and then fly away on their own personal spaceships when things get harder.”
  • Agency Wieden+Kennedy created the new spot
  • Take away: Every dealer has a differentiator. Talking about it in the most relevant context possible is the way to stand out.

• Overcoming Multitasking’s impact on your already busy brain

  • “Media multitasking is making us less productive, not more, according to neuroscientists and others who are studying this.”

  • “Nonstop toggling between devices and apps slows our ability to process and retain information, decreases our ability to filter out extraneous information, shortens our attention span and causes us to make mistakes, neuroscientists say.”

  • Carl Marci, a psychiatrist at Massachusetts General Hospital in Boston who has researched media multitasking extensively, says 2002 study showed American adults spent 40 hrs a week consuming media, in 2022 the number has doubled to 80
  • Children suffer learning decrease when media is on in the background or when they are texting or checking social media during study
  • Prefrontal cortex handles the ‘switching’ and is overly active in multitaskers. This translates to lower levels of sentence comprehension, accuracy, and judgment.
  • Not fully developed until age 25.
  • Suggestions to mitigate: Block out focus time, Set expectations for ‘offline’, leave your phone in another room (even in leisure activity like watching a move), teach good habits early

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Hosts: Paul J Daly and Kyle Mountsier
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