EP 59: It's Not A Little, It's A Latte


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על ידי Joanne Bolt התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.

Labor Day is over…which means Fall is around the corner, and that means I’m all about the return of Starbucks pumpkin spiced lattes!!! ♨️☕
Did you just envision all that yumminess with a little dab of whipped cream too? If so, you're MY KINDA GAL and If you text me the word “pumpkin” to 678-736-8055 -- > becauuuse I am known for running little contests and chats with my texting community, there's no better time than Pumpkin Spiced Latte time to do one in honor of it's return.
I'm drawing the names of 4 people in the first 100 who text me and sending them a Starbucks gift card! You’ll also get ongoing fun business tips and early access to other contents and more.
It really is the little things in life but I digress…

In the show today I’m wrapping up my series on ‘Nailing Your Niche’ with a convo about the brilliance of Starbucks marketing, messaging and promotions and how that applies to YOU. (Don't miss all the juicy info I shared in this series here in Ep. 56 & 57 & 58 )
Starbucks has it allll dialed in; who their market is, when and where to launch limited products yearly, how to build excitement and loyalty and so much more.
So, listen-up Ladies → Real Estate is no different!!!
Get creative, plan ahead, create an experience for people in your niche throughout the year.
Here’s the ‘Real Estate Latte’ recipe:

Your ICA (ideal client avatar) + Niche you serve (i.e. Divorce, First-time buyers, Luxury etc.) +
creating promotions and events around the things/topics that your niche peeps love, care about and enjoy the most.
For example, say your niche is teachers, maybe you organize a local fundraising event in May or June to collect school supplies for the next school year…just one possibility of many.
PLUS, on the topic of Lattes → I’m also sharing my personal secret sauce on today’s that helped me build a $56 million Real Estate business. It’s the 3 C’s and you’re going to have to listen to today’s episode to find out what they are, how they work and why they work to build relationships and expand your brand.
Finally, you don’t want to miss me playing a little snippet from an IG Reel I’m OBSESSED with about the arrival of Pumpkin Spice lattes by the The Holderness Family, OMG so good!
Enjoy and let me know what you think in the reviews:
~ Joanne
P.S. Text the word "Nichequiz" to 678-968-7740. In 2 mins u'll have your niche.
Ready for more bestie goodness?
Small group Mastermind for women in the Real Estate Eco-system, Chic Cliques has opened it's doors for the Fall Session (October). I've got a seat reserved for YOU. Head on over to check it out here

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