How to Align Sales and Marketing Without the Headaches (with Aino Hakkinen from Sievo)

The B2B Content Strategy Show

This week on the podcast, Niels van Melick sits down with Aino Hakinen, VP of Marketing at Sievo, to dive into the challenges and opportunities of sales and marketing alignment. With a background in sales development, Aino brings a unique perspective on how marketing can drive revenue, build stronger relationships with sales teams, and create strategies that actually move the needle.

Here's what you'll learn in this episode:

• The biggest misconception about sales and marketing alignment.

• How to shift marketing from a lead generator to a revenue driver.

• Why aligning on the ideal customer profile is critical—and how to do it.

• How to keep sales teams in the loop on marketing activities all year long.

• The key metrics that actually prove marketing’s impact on pipeline and revenue.

• How to prioritize the right industries and personas for long-term success.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH AINO:

🔔 LinkedIn: ​linkedin.com/in/ainohakkinen

🌐 Website: sievo.com