Erin Beatty | Founder, Rentrayage | Rejecting the status-quo

The Brand is Female

Erin Beatty is a well-known name in the fashion world. You may know her from the former globally successful womenswear label Suno, but do you know what really transpired after the brand’s closure? Picture this, it’s 2016, Donald Trump has just been elected President of the United States, and you’re still healing from the emotional strain of dealing with the broken system that is the fashion industry. Erin found herself at an all-time low, trying to figure out what was next and how she could contribute to the world of fashion in a meaningful way. That’s when she turned her focus to vintage garments, and her new fashion line, Rentrayage, was born.

In this episode, host Eva Hartling and Erin discuss the challenges facing today’s fashion and lifestyle businesses, the pressure placed on women founders to not only be in the spotlight, but to be content creators- 24/7, and why she chose a slower life; a decision that took her from the bustling streets of Manhattan to the quiet countryside in Connecticut.

This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support!

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