AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.

Key takeaways

Stuart and Kristian shared:

• How to unlock AI's creative potential while preserving brand authenticity
• Ways to build robust AI governance that enables innovation
• What effective AI leadership looks like in progressive marketing teams
• The opportunity to create sustainable competitive advantages in an AI-driven market
• How to strategically position your team for the AI-enhanced future

Resources and links

Abbas Marketing

Limeslade

Dowsocial Marketing

Fyxer.ai - Meeting management and transcription tool

NotebookLM - Document summarisation and podcast creation

Crystal Knows - LinkedIn profile analysis tool

Social Media Marketing podcast - AI marketing resources and tools

MIT study on AI making people lazy

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

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