157 - If You Build It, They Won’t Come — You Gotta Sell It

The Business of Agriculture Podcast

I’ve never actually seen the movie, Field of Dreams but I know this: We in Ag are amazing at food production, but we often think by "building it” (producing commodities), the consumer will come. Yet, for many commodities that’s not been the case. Realizing this, we created the Agricultural Marketing Service and the checkoff program overseen by USDA. In this episode, I explain 5 flaws of promotion and outline better tactics for promoting our bounty. Sponsored by Harvest Profit harvestprofit.com New To-dos