178 - The Problem With Educating The Consumer

The Business of Agriculture Podcast

We talk a lot about Ag’s need to educate the consumer. There are, however, multiple problems with effectively doing this. First off, the consumer is far removed from the farm. Secondly, the consumer might bristle at being told they need educated. And lastly, the consumer may not even really care — they’re eating pretty well without being educated so what’s the downside? Farmer and friend of show, Andy Ambriole joins me to discuss the rights and wrongs of consumer outreach. Sponsored by Harvest Profit harvestprofit.com